Opportunity Increase by Postponing Action
With sex, sometimes it is better to delay things a bit. That might be true for business on the internet too. Or is it? Read on and you will know…
Timing is important for an Entrepreneur. You don’t want to be to early or too late to the market. And costs are important too. These are simple facts that we all agree on and which will never change.
But the context around those facts do change and are of great importance. Yahoo was the first big web index when bandwidth was expensive, there was no advertising model, every new customer had to be acquired and developers were treated like movie stars.
In other words: it was an expensive and difficult time where Yahoo was able to grab a large part of the market through their first mover advantage.
Digg.com is definitely not a first mover and not the first consumer controlled media outlet. It is often described as quite similar to Slashdot, even by the founders. And the businessmodel is based, comfortably, on Google Ads which can be installed on every website within a few minutes.
Other examples: Skype (not the first VOIP solution), Google (not the first search engine) and Gmail (not the first web based email).
In 1997 you could easily pay 100.000 on servers and 10.000 a month for a leased line while you can get close to infinite bandwidth and traffic for $16 a month now. And you will get better uptime than in 1997 too.

It seems that being fast, first and expensive isn’t that attractive anymore. It seems that the longer you wait the bigger your audience, the cheaper your developers, bandwidth and storage and the higher your return from advertising.
Suddenly it pays to be patient. It might even be worthwhile to wait a bit. Tomorrow is better than today.
In the current fast moving and innovative internet economy the companies who take their time, learn from mistakes and take advantage of a bigger piece of the pie are rewarded for their patience.
So, hurry, get back to work!





