Updated Fleck Logo
When I heard that Arjen was working on a new version of the Fleck logo I couldn’t help but worry. I like the old logo a lot and wasn’t ready to say goodbye to it. But this morning Arjen showed me what he did and I was just very happy!
He took the old logo and upgraded it with just a very subtle shade of grey in the white area. This is a very nice improvement and it just shows that to improve things you don’t necessarily have to throw out all the old stuff.
The new logo is also less pink and more red. This gives it a slightly more serious feel.
My favorite changes are incremental changes.
This is the ‘old’ Fleck logo:
And this is the updated Fleck logo:
What do YOU think?
Patrick said,
October 15, 2007 @ 3:34 pm
If I may add some info… If you’re wondering why we’re not using the new logo on the website yet… It is because we will use it in the new fleck version, the new design of the website.
So actually, this will be the future fleck logo
Hans said,
October 17, 2007 @ 9:17 pm
It’s a subtle change and in my opinion it’s an improvement. I spotted it on the bowlr.nl website, so it’s not only a future logo.
boris said,
October 17, 2007 @ 10:45 pm
Very sharp Hans!
Martijn Engler said,
October 18, 2007 @ 8:53 am
The grey is a good improvement indeed.
But I liked the pink in the old logo better, though..
Taste or just more proof that I suck at design?