Fleck Promotion: A standard you follow, or not…

Yesterday a new Dutch company announced that they will launch a PayPal competitor in November. The founder of the company is Adriaan Mol which is an old friend and partner.

In the interview he was asked about his plans for promotion. He casually mentioned “Well, I’m NOT planning on wearing a white suit like Boris and visiting all kinds of parties in San Francisco”.

Apparently this is very newsworthy because the first paragraph of almost every article about this new company starts with this quote about Fleck Marketing!

We at Fleck are all very happy to be mentioned (my name, our marketing strategy + our company name) in the press release of another company which will soon launch. From now on we hope it will be a standard question that will be asked to EVERY new company announcing their plans:

“Will or Will you NOT promote your company in the same manner as Fleck.com did with their white suits”

Read the articles here:
Nu.nl: Nederlander (23) komt met ‘’Paypal-rivaal'’
Sprout.nl: Nederlander (23) komt met ‘Paypal-rivaal’